What Information can be Appended

Full Name


Landline & Mobile Numbers


Email Addresses


Date of Birth



social media

Social Media Profile


Adverse Court Listings

ABN Look-Up

Business Linkages


DNC check on Phone Numbers


Connectivity Checks on Phone Numbers


Deliverability Checks on Email Addresses


Deceased Person Indicator


Repair & Validate Property Addresses

Repair & Validate Email Addresses


Opt-in Marketing Record Flags

Real Estate Sale & Rental Data




Occupancy Details


GNAF ID Appends

data washing

Automated Data Cleaning & Enrichment

This automated solution meticulously analyses, corrects, updates, enriches, and supplements new contact information to your existing leads, significantly boosting the effectiveness of your campaigns or contact effectiveness. By simply uploading your CRM data files, you gain immediate access to the latest and most detailed comprehensive consumer information across Australia. This approach eliminates the need for purchasing new marketing lists, offering you the unique advantage of re-engaging with existing customers or dormant contacts through refreshed information. It proves invaluable, particularly when your data has become outdated, ensuring your strategies remain relevant and impactful.


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data washing
Data Cleaning

Advantages of
Data Cleaning & Enrichment

Significantly improve your customer contact or marketing efforts and improve business results with our advanced online Insiight system.

  • Verify & Update: Enhance the accuracy of Australian consumer residential details with our online automated system. Instantaneously append any new addresses for your customers or contacts, effectively reducing ‘Return to Sender’ incidents.
  • Identify & Append Critical Data: Leverage our system to add a variety of new data metrics, including risk profiles, fraud indicators, and other vital demographic information. This enrichment process ensures you have the most comprehensive understanding of your contacts.
  • Cost Efficiency: Transform outdated data into high-performing, quality contacts. By updating your old data, you not only improve your operations but also achieve a higher Return on Investment (ROI) on your CRM files.
  • Data Enrichment: Significantly improve your email and telephone outreach campaigns. Our system allows for the easy identification of valid or invalid phone numbers and emails, helping you avoid unnecessary outreach efforts and focus on high-potential contacts.
  • Automation for Robust Systems: Our platform offers automation capabilities for organisations looking to build resilient systems. Connect to our data enrichment system via API, SFTP, or directly through our SaaS portal, facilitating seamless integration with your existing workflows.
  • User-friendly system, designed with a clear and straightforward 5-step process, making it easy for you to upload, clean and update your data with minimal effort.
data accuracy

Append New Data

By appending our superior quality data to your existing, outdated data files, you can significantly enhance your data performance and achieve a noticeable uplift.

high append

High Append Rate

Our system boasts the industry’s highest append enrichment rate, encompassing a broad spectrum of metrics and data points. On average, our datawash process yields uplift and append rates exceeding 80%.

data corrections

Correct & Validate

Repair and validate existing datasets without the need for data enrichment if required. Insiight offers the flexibility to select and customise your wash process.

data health
Data Hygiene

Data Hygiene for Superior Performance

Maintaining optimal data hygiene is essential for ensuring superior performance in your marketing or operational efforts. Regular health checks on your data are imperative to uphold the accuracy and integrity of your consumer information. Our datawashing service facilitates this process by swiftly identifying and rectifying any inaccuracies, redundancies, or obsolete entries within your datasets. Moreover, our automated system is equipped to augment your existing data with new contact details, including email addresses, phone numbers, together with an array of other useful data points, depending on your industry needs.

data validation
Data Validation

A Reliable Data Validation System

Our Insiight datawashing service stands as a comprehensive solution for data validation, affirming our commitment to accuracy and reliability in consumer data management. It offers;

  • Verification and Correction: Each name, address, phone number, and email address undergoes rigorous checks, ensuring all data points are accurate and correctly associated.
  • Identifies and Verifies: Existing, trusted and accurate data is confirmed data, that is still usable within your workflow. Our system confirms this matched data against our universe of records.
  • Errors Flagged: With an advanced flagging system, we highlight discrepancies, offering you the flexibility to refine, enhance, or eliminate data, thereby maintaining a pristine database.
  • Marketing Campaign Optimisation: By ensuring the integrity of your data metrics, “Insiight” significantly boosts the efficacy of your marketing initiatives, ensuring all data is contactable and usable.
  • Enhanced Customer Satisfaction: Accurate identification of customers as per your specific business use case fosters deeper engagement and satisfaction, directly influencing loyalty and retention.
  • Cost Reduction in Postage: Our service effectively reduces the incidence of undeliverable mail, a common yet costly error, ensuring your communications reach their intended recipients without unnecessary expense.
  • Compliance and Security Assurance: We validate data with an unwavering commitment to compliance, security, and privacy consent, safeguarding your operations against potential legal and financial ramifications.

How does it work?

Our intuitive Data Washing facility enables organisations to re-connect with customers they may have lost touch with, revitalising relationships with up-to-date and accurate information.

upload file

Upload your Customer File

Gather your outdated customer data and upload the corresponding file to Insiight. This will initiate the datawashing process, ensuring your customer file is valid and formatted correctly.

select information

Customise Data Selection

Insiight is customisable, allowing companies to pay only for the information they need. The data returned includes:

  • Name & Address
  • Phone & Email
  • Real Estate Information
  • Business Linkages
  • Deceased Information
  • Court Information & Judgements
  • Social Media Information
approve job

Approve Job

Once you have selected the information you’d like to have appended to your customer file, you will be prompted to approve the order and upload the relevant payment credit. Simply upload the credit and the job will begin.

download file

Download Job

You will receive an email notification once your order is complete. Simply login and retrieve your customer file, now enriched with the new/unique information you selected.

data accuracy

Improve Your Data

Our datawashing service ensures that your customer information is always current and actionable, paving the way for enhanced marketing campaigns, informed risk assessments, and improved customer engagement.

boost efficency

Boost Efficiency

By leveraging our automated solution, you can divert your staff’s time and resources elsewhere, that would otherwise be dedicated to manually updating and correcting your data.

increase revenue

Increase Revenue

With accurate and up-to-date data, you can engage more potential customers, enhance targeting accuracy, and ultimately boost revenue. Conversely, outdated data can lead to significant resource wastage and incur substantial costs.

compliant data

Privacy Compliance

Our datawashing service guarantees that your consumer data adheres to Privacy Regulations and data protection laws, thereby mitigating the risk of legal penalties and complaints to the Office of the Australian Information Commissioner (OAIC).

What our customers say

Request a Demo
"Our business has seen a significant improvement in our outbound customer interaction campaigns since we started using this datawashing service. Our data is much more accurate and more complete. We use it to fill in our CRM with missing phone and email records."

Finance Client
Head of Marketing

"Our business often faces challenges with reusing leads, primarily due to expired opt-in warranties or missing consumer emails from our telemarketing efforts. Insiight has been a game-changer for us. This exceptional datawashing platform allows us to upload our existing data and append missing emails while ensuring updated opted in warranties."

Solar Client

"The cost-effective pricing of this datawashing service is a huge plus for our business. It has allowed us to continue using our existing marketing research leads with the required updates that we need."

Market Research Client
Head of Surveys

"Insiight datawashing is the best we have used in updating our debtor files. We get the highest append rates of new data. "We no longer have to spend hours updating and correcting debtor files manually. We always use Insiight to update our primary debt ledger files. We've washed data through other suppliers, but never get the data uplift that we get here on this system."

Credit Collections Client
Head of Operations


Updated & Enriched Data at your Fingertips

Insiights Infographic
Insiights Infographic

Looking for a specific feature? Ask us

Product Purpose

Insiight Datawashing is a leading product solution that specialises in

Data Compliance

Our B2C data washing solution is designed to help you ensure compliance with data privacy laws and regulations, while also improving the accuracy and quality of your customer data.

Data Compliance
Data Hygiene

Our data hygiene service removes duplicates, corrects errors and ensures accuracy, giving you a clean and organised database. Improve your data management and increase productivity.

Data Hygiene
Data Verification

We provide data verification services to ensure the accuracy and reliability of your customer data. Verify your customers details and obtain new information where possible.

Data Verification
Datawashing for Marketing

We provide opt-in data appending services to help you reach customers who have given permission to receive marketing communications. Append opt-in information to your files in seconds.

Datawashing for Marketing
Data Enrichment

Our system provides data enrichment services to help you enhance your customer data with additional information and insights. Append unique contact metrics and re-establish contact with your customers.

Data Enrichment

Frequently Asked Questions

Efficiently keep your Australian Consumer Data up-to-date with our automated datawashing platform.
What is data washing, why is it important and is it difficult to manage myself?

Data washing, alternatively known as data cleaning, entails the identification and elimination of errors, inconsistencies, and outdated information within a dataset. This process is crucial as it enhances the data’s accuracy and reliability, thereby simplifying analysis and decision-making based on the refined data. Our Insiight system simplifies datawashing, offering an effortless 5-step process that guides you seamlessly through each stage.

What happens to my old data that I upload to your system?

You maintain complete control over all data uploaded for the datawashing process. We retain your file solely for the duration required to complete the wash process. Upon completion, you have the option to delete your files from our system servers. For further details on our data management practices, feel free to request our data retention log documentation.

How often should data washing be performed?

The need for datawashing directly correlates with the frequency of your customer data usage and reliance. Ideally, data washing should be conducted on a consistent basis, either monthly or quarterly, to maintain the accuracy and currency of the data. Common indicators signalling the necessity for datawashing include disconnected contact numbers, undeliverable emails, or returned mail. Regular datawashing ensures optimal data reliability and effectiveness in your operations.

Can data washing be automated?

Yes, data washing can be automated. Whilst the Insiight Portal requires someone to manually load a CSV file, this process can be automated quite easily. Contact our office and request SFTP or API documentation to remove any staff friction.

I need to enrich a large file, will I need to wait long?

Depending on the size of your file and whether full metric enrichment is required, processing 5,000 records takes approximately 20 minutes to complete. Consequently, enriching 100,000 records could span several hours. Clients who typically enrich more than 300,000 records at a time often opt to load and run the wash in the evening, ensuring it is ready for use by the following morning.

I need opt-in records returned for marketing, can Insiight assist?

Yes, our datawashing system includes the option to return ‘consumer opted-in’ marketing details exclusively, if required.

Is Insiight able to provide a report on my demographics and other analytics?

Yes, the report is displayed and available for download upon completion of the datawash, alongside other valuable file information.

What is the price of datawashing?

We provide cost-effective pricing tailored to businesses of all sizes. Our datawashing services are priced based on effort, ensuring you are charged only for the specific data metrics you require. For bespoke plans catering to regular datawashing needs, please contact us.

0M+ Phone & Email Coverage
0M+ Adverse Court records
0M+ Social Media / Employment
0M+ Real Estate Records
0BN+ Australian Universe Total
0M+ Deceased Records
Our Data

Trusted & Compliant Data Solutions

We understand the critical importance of reliable and privacy compliant data. Our solutions offer access to an extensive collection of nearly 2 billion Australian consumer data points, ensuring our clients receive the most thorough, accurate, and trustworthy consumer information available.

Product Solutions

Our Products

For over a decade, we’ve been helping organisations overcome their data challenges, particularly when it comes to enhancing the strength and completeness of Australian Consumer data.



Effortlessly target your ideal consumer audience and launch your campaign with our user-friendly platform, where you can quickly and easily download Australian marketing lists in minutes.



With Caspar, tracking down missing debtors and persons of interest has never been easier. Easily uncover their contact information and reconnect with them in a snap.



Our self-service datawashing platform allows for the repair, validation and enrichment of outdated Australian Consumer data. Improve the quality of your data in minutes.



Stay compliant and secure with our comprehensive identity verification and risk assessment solution, featuring validation, verification and matching of various metrics.


ADC Death Check

Protect your business reputation with our Australian Death Check solution. Maintain data accuracy as required by law, improve customer experience, save money and fight fraud.

ADC Death Check


Easily integrate our reliable RESTful API into your software for seamless access to our extensive Australian Consumer Data Universe. Suitable for automating data processes for any industry.

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Ready to see Insiight Datawashing in action?

"Our business has seen a significant improvement in our marketing campaigns since we started using the datawashing service. Our data is much more accurate."

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