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Understanding Your Customers More!

Consumer profiles are crucial tools for businesses looking to understand more about their customers and create personalised experiences. By leveraging consumer profile data, businesses can develop effective marketing strategies to allocate resources effectively, identifying high-value customers and optimising marketing spend. They can also improve their risk analysis portfolio, by identifying potential problem customers.

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COMPLIANCE RISK MANAGEMENT

Consumer profiling can assist in identifying potential compliance risks by analysing publicly available data, extensive alternative data and ensuring that potential customers meet regulatory requirements.

PERSONALISED MARKETING

Use consumer profiles to create targeted messaging and tailored promotions that resonate with individual customers, improving their overall experience and driving conversion rates.

FRAUD DETECTION

Consumer profiles can help identify suspicious behaviour patterns, enabling businesses to detect and prevent fraudulent activities before they occur.

Leveraging Insights & Consumer Profiles to Drive Business Success

Consumer profiles can help identify opportunities for cross-selling and upselling, as well as support supply chain management and logistics optimisation.

Financial Institutions
Consumer Profile Data

Empowering Financial Institutions to Serve Customers Better

The financial sector is highly competitive, and gaining a full understanding of customers is crucial for success. Consumer profiling offers valuable insights into customer behaviour, preferences, and demographics, enabling financial institutions to tailor their offerings and marketing strategies. Here are several reasons why consumer profile data is essential for banks and other financial institutions:

  • Geographic Segmentation: By analysing consumer profile data, financial institutions can gain insights into the characteristics and preferences of customers in specific geographic regions, informing the development of targeted marketing campaigns and localised product offerings.
  • Demographic Insights: Consumer profiles can provide detailed demographic information about customers, including age, income, education level, and more. This data can inform product development and help financial institutions tailor their offerings to specific customer segments.
  • Risk Management: Consumer profiling can assist in identifying potential risks associated with individual customers, such as credit risk or compliance risk, enabling financial institutions to mitigate these risks and avoid potential losses.
  • Customer Retention: By analysing consumer profiles, financial institutions can identify high-value customers and develop retention strategies to keep them engaged and loyal.
understand your customer

The Risks of Ignoring Consumer Profile Data

Ignoring consumer profile data can have significant consequences for businesses, leading to poor risk and marketing decisions. Here are several examples of how not adopting consumer profile data has resulted in negative outcomes for businesses;

  • Inappropriate Marketing: Without consumer profile data, businesses risk sending inappropriate marketing messages to customers. For example, a retailer sending a marketing email promoting men’s clothing to female customers could result in a negative customer experience and reduced engagement.
  • Credit Risk Assessment: Failing to consider a consumer’s profile data can lead to inaccurate credit decisioning.
  • Inefficient Resource Allocation: Without consumer profile data, businesses may allocate resources inefficiently, resulting in missed opportunities and wasted resources. For example, a business may spend marketing resources on a product that doesn’t resonate with their target audience, resulting in a poor return on investment.
  • Compliance Risk: Failing to consider consumer profile data can lead to compliance risk. Without a full understanding of customer behaviour patterns and potential regulatory requirements, businesses may inadvertently violate compliance standards, resulting in legal and financial penalties.

What our customers say about Caspar

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"Caspar has proven to be an amazing asset for our team. In more than 95% of cases, it consistently provides detailed information about our customers or applicants. The depth and accuracy of the data returned by Caspar is truly remarkable, exceeding our expectations all the time."

BNPL Client
Head of Data

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Ready to see Caspar in action?

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03 9948 4089

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sales@globaldata.net.au

"We typically only ever used internal data sources or programs, but the addition of Caspar has been a real step up for us. We initially planned on using Caspar in our KYC & fraud teams, but rolled it out company wide because it was so diverse"
NEO Banking Client
Head of KYC Sourcing
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