News
Does your data perform?
The way that technology can now analyse data, it is very important for those that require audience insights, namely marketing professionals, to obtain the maximum value out of big data universes. Understanding and unlocking hidden patterns can be a gold mine for...
IDFEX…Automation & the rewards.
Global Data recently launched an API tool known by many as IDFEX. This new solution transforms the way your company will use Australian Consumer Data. Whether you use consumer data to detect fraudulent online applications, know your customer (KYC) needs, locating...
Data hygiene is a must for performance.
It is often said that “your data is only as good as its source” and whilst in part this is true, certainly there are measures that one must take to ensure that it performs to its finest potential. First, it is sensible to understand your data composition by completing...
Clowns to the left, Jokers to the right
As I write this article I cannot help but chuckle as a song plays in the background from the movie Reservoir Dogs, (Stuck in the middle with you). Why am I amused? The verse “Clowns to the left of me, jokers to the right….” makes me realise how some corporate...
New Deep Learning Quester
Deep Learning is changing our awareness on the way we view all kinds of data. Many are excited about artificial intelligence, machine learning and deep learning at the moment. Amazing opportunities exist for those that are searching for products that will increase...
Charities need your help, but not immune to a negative image.
Australian consumers are very generous in nature and lets face it, they “always come to aid” in times of need. This is evident annually with the Good Friday Appeal (Royal Children’s Hospital) humanitarian relief in times of disaster caused by mother nature, such as...
Caspar Online Datawashing Facility
Global Data Pty Ltd introduces the Caspar Automatic datawashing facility that will analyse your bulk data files and correct, update and score the records demographically. The datawash system can process a whole book of recently purchased debtors or overdue accounts in...
Planning vs Testing
Whether it's a product or a service, or an Online Platform into the market place, like our Quester Online Marketing Portal, there appears to be 2 very different points of view when it comes to delivering it to the market place. Many believe in extensive product...
Quester…Why it “will” become interactive
Since the inception of our Online Marketing Portal Quester, back in September 2015, we have seen it undergo so many developments. Why so many modifications, inclusions or developments over 4 months? Put simply, we are listening to our clients as well as observing...
B2C data…It’s not all the same
Over the past couple of months, we launched a new product called Quester Online. A marketing portal that currently provides Australian B2C data leads for end-user clients such as Charities; Franchisees; Mortgage Brokers; List Brokers; Finance companies and other...
Target your Aussie Consumers
Finding your customers, when you want them and when you need them, has never been so easy. With Quester, you now have the ability to select a target audience, build your marketing list and download it to your computer in minutes, 24 hrs a day, 7 days a week. Simply...
Quester: Instant online marketing leads
Finding your customers, when you want them and when you need them, has never been so easy. With Quester, you now have the ability to select a target audience, build your marketing list and download it to your computer in minutes, 24 hrs a day, 7 days a week. The...
