Articles

Strategically leverage data efficiently

June 30, 2022

The emergence of Covid-19 in our economy illustrated the importance of businesses maintaining a strong online presence. Data was no exception. Organisations across the world required data in a more efficient and voluminous way, and the ability to leverage online systems allowed them to achieve this. Amid lockdowns and online meetings, companies began re-evaluating the […]

Pushing through COVID-19 together

April 1, 2020

Without doubt, this is the most significant crisis we have experienced in most of our living lives. With an unprecedented effect on both humans and businesses, how do we come out the other side of this and recover from such a huge pandemic? Thousands of businesses and millions of people in crisis. These are challenging […]

Data Leverage for Success

January 16, 2020

Some economists believe that data is becoming more valuable than some of our resources. Whether this is true or not, there is no doubting that data and AI (Artificial Intelligence) is certainly becoming very important for business sustainability and an organisation's growth, no matter the type of data required. Leveraging data is an effective way […]

Why Automation?

December 16, 2019

Technology is moving fast and whilst many companies are trying to automate procedures and workflows, some are still afraid to take the step and often left wondering why their competitors are surpassing them in company growth. Why can they do it and not us? New products, increases in customer demands, excessive staff costs or a […]

Does your data perform?

March 5, 2019

The way that technology can now analyse data, it is very important for those that require audience insights, namely marketing professionals, to obtain the maximum value out of big data universes. Understanding and unlocking hidden patterns can be a gold mine for future campaigns or when assessing an individual consumer’s spending habits. Marketing professionals wanting […]

IDFEX...Automation & the rewards.

September 24, 2018

Global Data recently launched an API tool known by many as IDFEX. This new solution transforms the way your company will use Australian Consumer Data. Whether you use consumer data to detect fraudulent online applications, know your customer (KYC) needs, locating persons of interest across Australia, validate and verify your CRM customers, datawashing and appending […]

Data hygiene is a must for performance.

December 6, 2017

It is often said that “your data is only as good as its source” and whilst in part this is true, certainly there are measures that one must take to ensure that it performs to its finest potential. First, it is sensible to understand your data composition by completing regular data audits. Looking at key […]

Clowns to the left, Jokers to the right

September 14, 2017

As I write this article I cannot help but chuckle as a song plays in the background from the movie Reservoir Dogs, (Stuck in the middle with you). Why am I amused? The verse “Clowns to the left of me, jokers to the right….” makes me realise how some corporate executives act towards their clients, thinking they […]

New Deep Learning Quester

August 29, 2017

Deep Learning is changing our awareness on the way we view all kinds of data. Many are excited about artificial intelligence, machine learning and deep learning at the moment. Amazing opportunities exist for those that are searching for products that will increase their ROI on data performance. It has been predicted by many that during […]

Charities need your help, but not immune to a negative image.

August 2, 2017

Australian consumers are very generous in nature and lets face it, they “always come to aid” in times of need. This is evident annually with the Good Friday Appeal (Royal Children’s Hospital) humanitarian relief in times of disaster caused by mother nature, such as bushfires and floods. We are known for it all over the […]

Caspar Online Datawashing Facility

October 7, 2016

Global Data Pty Ltd introduces the Caspar Automatic datawashing facility that will analyse your bulk data files and correct, update and score the records demographically. The datawash system can process a whole book of recently purchased debtors or overdue accounts in order to obtain updated contact details and demographic scoring of each record. This will […]

Planning vs Testing

February 18, 2016

Whether it's a product or a service, or an Online Platform into the market place, like our Quester Online Marketing Portal, there appears to be 2 very different points of view when it comes to delivering it to the market place. Many believe in extensive product planning that lay out what the company intends to do going forward […]

Quester...Why it "will" become interactive

February 3, 2016

Since the inception of our Online Marketing Portal Quester, back in September 2015, we have seen it undergo so many developments. Why so many modifications, inclusions or developments over 4 months? Put simply, we are listening to our clients as well as observing trends in "Big data" around the world as predicted by Data scientists. A […]

B2C data...It's not all the same

December 11, 2015

Over the past couple of months, we launched a new product called Quester Online. A marketing portal that currently provides Australian B2C data leads for end-user clients such as Charities; Franchisees; Mortgage Brokers; List Brokers; Finance companies and other related industries. Since launch, we have prided ourselves on listening to our clients that came on board […]

Target your Aussie Consumers

October 25, 2015

Finding your customers, when you want them and when you need them, has never been so easy. With Quester, you now have the ability to select a target audience, build your marketing list and download it to your computer in minutes, 24 hrs a day, 7 days a week. Simply identify the category filters you wish to target, including […]

Quester: Instant online marketing leads

October 5, 2015

Finding your customers, when you want them and when you need them, has never been so easy. With Quester, you now have the ability to select a target audience, build your marketing list and download it to your computer in minutes, 24 hrs a day, 7 days a week. The marketing tool you have been waiting for. Our Quester Online […]

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