Understanding Your Customers More!

Consumer profiles are crucial tools for businesses looking to understand more about their customers and create personalised experiences. By leveraging consumer profile data, businesses can develop effective marketing strategies to allocate resources effectively, identifying high-value customers and optimising marketing spend. They can also improve their risk analysis portfolio, by identifying potential problem customers.

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Consumer profiling can assist in identifying potential compliance risks by analysing publicly available data, extensive alternative data and ensuring that potential customers meet regulatory requirements.


Use consumer profiles to create targeted messaging and tailored promotions that resonate with individual customers, improving their overall experience and driving conversion rates.


Consumer profiles can help identify suspicious behaviour patterns, enabling businesses to detect and prevent fraudulent activities before they occur.

Leveraging Insights & Consumer Profiles to Drive Business Success

Consumer profiles can help identify opportunities for cross-selling and upselling, as well as support supply chain management and logistics optimisation.

Financial Institutions
Consumer Profile Data

Empowering Financial Institutions to Serve Customers Better

The financial sector is highly competitive, and gaining a full understanding of customers is crucial for success. Consumer profiling offers valuable insights into customer behaviour, preferences, and demographics, enabling financial institutions to tailor their offerings and marketing strategies. Here are several reasons why consumer profile data is essential for banks and other financial institutions:

  • Geographic Segmentation: By analysing consumer profile data, financial institutions can gain insights into the characteristics and preferences of customers in specific geographic regions, informing the development of targeted marketing campaigns and localised product offerings.
  • Demographic Insights: Consumer profiles can provide detailed demographic information about customers, including age, income, education level, and more. This data can inform product development and help financial institutions tailor their offerings to specific customer segments.
  • Risk Management: Consumer profiling can assist in identifying potential risks associated with individual customers, such as credit risk or compliance risk, enabling financial institutions to mitigate these risks and avoid potential losses.
  • Customer Retention: By analysing consumer profiles, financial institutions can identify high-value customers and develop retention strategies to keep them engaged and loyal.
understand your customer

The Risks of Ignoring Consumer Profile Data

Ignoring consumer profile data can have significant consequences for businesses, leading to poor risk and marketing decisions. Here are several examples of how not adopting consumer profile data has resulted in negative outcomes for businesses;

  • Inappropriate Marketing: Without consumer profile data, businesses risk sending inappropriate marketing messages to customers. For example, a retailer sending a marketing email promoting men’s clothing to female customers could result in a negative customer experience and reduced engagement.
  • Credit Risk Assessment: Failing to consider a consumer’s profile data can lead to inaccurate credit decisioning.
  • Inefficient Resource Allocation: Without consumer profile data, businesses may allocate resources inefficiently, resulting in missed opportunities and wasted resources. For example, a business may spend marketing resources on a product that doesn’t resonate with their target audience, resulting in a poor return on investment.
  • Compliance Risk: Failing to consider consumer profile data can lead to compliance risk. Without a full understanding of customer behaviour patterns and potential regulatory requirements, businesses may inadvertently violate compliance standards, resulting in legal and financial penalties.

What our customers say

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"Caspar has been incredible for us. My team reports back to me at the end of every quarter, and the feedback has always been really positive. The level of information the product returns is honestly astounding"

BNPL Client
Head of Data

"As a debt collection agency, locating customers is literally our core business. I've personally used the system for more difficult searches that my team couldn't locate through other systems, and Caspar returned something every time. "

Credit Collection Client
GM of Operations

"We typically only ever used internal data sources or programs, but the addition of Caspar has been a real step up for us. We initially planned on using Caspar in our KYC & fraud teams, but rolled it out company wide because it was so diverse"

NEO Banking Client
Head of KYC Sourcing

"Caspar has been instrumental in providing us with the background data we need to make informed decisions about lending and investing. It has helped us to better manage our risk with its additional alternative data information beyond the usual information out there."

Finance & Leasing Client
Chief Risk Officer

"Caspar has been a valuable asset for us, it has helped us reconnect with former clients. Finding them in seconds. Amazing that we can also use it as part of our background screening when employing staff as well."

Insurance Client
Team Leader Operations

"We have used cheaper skiptracing software offered out there, but I guess you pay for what you get. Caspar is so much more advanced than anything else we have used."

Private Investigator
Managing Director

"We need to be able to disclose the data lineage to the consumer if asked. Caspar is the only solution that allows our compliance team to do that. We won't use the others as they don't support us."

Banking Client
Head of Data Governance

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Product Solutions

Our Products

For over a decade, we’ve been helping organisations overcome their data challenges, particularly when it comes to enhancing the strength and completeness of Australian Consumer data.


Effortlessly target your ideal consumer audience and launch your campaign with our user-friendly platform, where you can quickly and easily download Australian marketing lists in minutes.



With Caspar, tracking down missing debtors and persons of interest has never been easier. Easily uncover their contact information and reconnect with them in a snap.



Our self-service datawashing platform allows for the repair, validation and enrichment of outdated Australian Consumer data. Improve the quality of your data in minutes.



Stay compliant and secure with our comprehensive identity verification and risk assessment solution, featuring validation, verification and matching of various metrics.


ADC Death Check

Protect your business reputation with our Australian Death Check solution. Maintain data accuracy as required by law, improve customer experience, save money and fight fraud.

ADC Death Check


Easily integrate our reliable RESTful API into your software for seamless access to our extensive Australian Consumer Data Universe. Suitable for automating data processes for any industry.



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