In the modern digital world, it is increasingly important to have a secure and reliable method of verifying a customer identity. Implementing a Single Customer View (SCV) for customer identity verification is a great way to ensure that businesses are well-protected from fraudsters. SCV’s provide businesses with a unified view of their customer data across multiple channels and systems, allowing businesses to accurately verify their identities before any online transactions can be completed. In this article we will explore the implementation of single customer views for identity verification purposes.

Implementing a SCV for Customer Identity Verification

Implementing Single Customer View (SCV) tools for customer identity verification is becoming increasingly important in today’s digital landscape. With the proliferation of online services and e-commerce platforms, it has become easier than ever before for fraudsters to impersonate customers and carry out fraudulent activities. This is where SCV comes in – it provides a comprehensive view of customer data across multiple touchpoints.

SCV can be used in conjunction with other identity verification measures such as Customer Due Diligence (CDD), Know Your Customer (KYC) platforms, and Anti-Money Laundering (AML) checks to create a robust system for verifying customer identities. By combining these tools, businesses can not only verify the identities of their customers but also detect and prevent fraudulent activities.

Tools for Implementing A SCV

Customer identity verification has become a crucial aspect of online businesses. With the increasing number of frauds and scams, implementing an SCV or a Single Customer View system can help organisations verify their customers’ identities more efficiently. However, implementing an SCV requires certain tools and platforms that can help you centralise data from disparate sources.

One such tool is a Customer Data Platform (CDP), which integrates with various platforms and services to provide complete customer data in one place. A CDP simplifies integrating multiple data sources into the SCV by collecting data from various touchpoints and unifying it into one record for each customer. Other tools like API Integration Platforms enable seamless integration between your CRM systems and other third-party applications to further streamline the process.

How to Resolve Customer Identities with a CDP

A SCV is a powerful tool that helps resolve customer identities with a Customer Data Platform (CDP). CDPs enable businesses to unify all customer data in one place, including demographic information, court listing history, social media interactions, and more. By leveraging this data within an SCV system, businesses can gain a comprehensive view of each customer’s behaviour and preferences.

However, implementing SCV for customer identity verification requires careful planning and execution. The first step is to ensure that there is a clear understanding of the business requirements and goals for the system. The right system will also have a solid foundation in data governance and security, and industry standards.

Automated identity verification software

Automated identity verification software is becoming an essential tool for businesses to verify their customers’ identities quickly and accurately. With the rise of digital transactions, it has become more challenging to ensure that clients are who they claim to be. The implementation of SCV, has emerged as a reliable solution for companies looking to enhance their security measures.

SCV uses automated software designed to detect fraudulent activities during the onboarding process by inspecting government-issued identification documents and other forms of personal information.

This helps businesses prevent identity theft and other types of fraudulent activities while ensuring compliance with regulations such as Anti-Money Laundering (AML) requirements.

By investing in this technology, companies can reduce operational costs associated with manual customer identity verification processes while enhancing their brand’s reputation.

Implementing SCV can be done through various channels, including mobile applications or web-based platforms. To learn more about how SCV solutions can help your business, contact us today.

KYC platforms

The need for secure customer identification has never been greater, especially with the rise of online banking and e-commerce. KYC platforms have become the go-to solution for companies to verify customers’ identities. However, these platforms are not foolproof and can still be vulnerable to fraudsters. One solution that is gaining popularity in recent years is implementing a secure customer verification (SCV) process.

SCV involves implementing additional layers of security measures to ensure that customers are who they claim to be. This process can include verifying their PII, biometric authentication, document scanning, and even facial recognition technology. By adding these extra steps in the verification process, companies can significantly reduce their risk of identity theft and fraudulent activity.

Implementing SCV may require some investment on the company’s part but it will ultimately pay off in increased trust from customers and a decrease in fraudulent activity.

Understanding a SCV

The single customer view (SCV) enables financial institutions to improve their operational efficiency, reduce inaccuracies in customer data. However, data decay and duplication present significant challenges to obtaining and maintaining a SCV. To overcome these challenges, financial institutions should utilise data cleaning technology and tools such as address autocomplete or lookup, advanced fuzzy matching, and semantic technology. SaaS platforms for data cleaning such as Insiight are available to provide real-time cleansing, standardization, validation, and enrichment of contact information. Ultimately, obtaining a SCV can help financial institutions gain a competitive advantage, reduce operational costs, and mitigate the risk of fraud.

Components of SCV

To achieve an SCV, businesses need to integrate data from various sources to create a holistic view of their customers.

The components of an SCV consist of several elements that are crucial for creating a complete picture of the customer.

Gathering Customer Data

Gathering customer data not only helps businesses personalize their marketing efforts but also plays a crucial role in preventing fraud and reducing the risks of cyber attacks. By having a complete and accurate view of each customer, businesses can better detect and prevent fraudulent activities, such as identity theft, account takeover, and payment fraud. They can also identify potential security threats and vulnerabilities in their systems and take proactive measures to address them. However, to achieve these benefits, businesses must ensure that their SCV implementation follows strict security protocols and complies with industry standards, such as the Payment Card Industry Data Security Standard (PCI DSS) and ISO 27001.

They must also invest in security technologies, such as firewalls, intrusion detection systems, and encryption, to protect their data from cyber threats.

In addition, businesses must educate their employees and customers about the importance of cybersecurity and the risks of fraud and provide them with the necessary tools and resources to protect themselves. By prioritizing security in their SCV strategy, businesses can not only improve their customer experience but also safeguard their reputation and financial stability.

Selecting Customer Data

Selecting customer data is a crucial component for ensuring accuracy and completeness of the SCV. Customer data can come from a variety of sources, such as transactional data, demographic data, and behavioral data. It is important to select data that is relevant to the business goals of the SCV and ensure that the data is accurate and up-to-date. This can involve performing data cleansing and matching to eliminate duplicates and inconsistencies.

Additionally, data privacy regulations and ethical considerations should be taken into account when selecting and handling customer data. By carefully selecting customer data for the SCV, businesses can gain a more comprehensive understanding of their customers and improve their overall customer experience.

Cleaning Customer Data

One of the key components of implementing a single customer view is cleaning customer data. Customer data can often be scattered across different departments, databases, and channels, leading to duplicates, inconsistencies, and inaccuracies. Cleaning customer data involves identifying and removing or merging duplicate records, standardizing formats, and updating outdated or incorrect information.

This process helps to ensure that customer data is accurate, complete, and up-to-date, which in turn improves the effectiveness of marketing campaigns, customer service, and overall business operations. By implementing automated tools and processes for cleaning customer data, organisations can save time, reduce errors, and improve the quality of their customer data, ultimately leading to better customer experiences and business outcomes.

Structuring Customer Data

One of the key components of a Single Customer View is structuring customer data, which involves organizing and formatting customer information in a consistent and standardized way. Structuring customer data is crucial for efficient and accurate data management, as it enables the identification of unique customers across multiple channels and touchpoints. This process typically involves mapping out data fields, creating a master customer record, and cleansing and validating customer information.

Effective structuring of customer data ensures that businesses have a comprehensive view of their customers, enabling them to make data-driven decisions, improve customer experience, and increase customer loyalty. Therefore, it is important for businesses to invest in robust data management and governance practices to achieve a reliable Single Customer View.

Verifying Customer Data

Verifying customer data is a crucial component of implementing a single customer view, as it ensures that the data collected about a customer is accurate and up-to-date. This involves the process of cross-checking the information gathered from various sources, such as transactional data, customer interactions, and third-party data, to ensure that it is consistent and reliable.

By validating the accuracy of customer data, organisations can avoid the risks associated with incomplete or incorrect information, such as inaccurate marketing campaigns, ineffective customer service, fraud and regulatory compliance issues.

To achieve an accurate and comprehensive single customer view, it is essential to implement effective data verification processes that enable continuous data cleansing and updating, to ensure that the data remains accurate and relevant over time.

Implementing SCV in Businesses

Implementing SCV (Single Customer View) in businesses has become a crucial aspect of customer data management. The process involves combining multiple sources of customer data to create a single, accurate and complete profile for each customer. This is done by collating all available information about the customer from different databases.

When implementing SCV in businesses, it is important to ensure that the right technology and processes are in place. The first step is to identify all sources of customer data that need to be integrated into the SCV system. These could include transactional data, demographic information, social media behaviour and other relevant metrics. Once identified, the next step is to develop a strategy for integrating this data into a centralised platform.

Benefits of Creating a SCV

Businesses can gain numerous benefits from creating SCVs, such as identity verification, fraud prevention, and compliance with data regulations. An SCV enables businesses to verify who their customers are by combining information from different sources like social media accounts, email addresses, and phone numbers. This makes it easier for organisations to identify customers accurately and prevent fraud.

In addition to security measures, creating an SCV can also result in cost savings for businesses. By consolidating customer data into one database, companies save time and resources spent on managing multiple databases with redundant or conflicting information. With fewer duplicate records and less manual work involved in updating customer details across various platforms, companies can improve operational efficiency and achieve significant cost savings.

SCV for Identity Verification

Single customer views (SCV) are becoming increasingly important in the world of identity verification. An SCV is a way to create a complete and accurate picture of an individual’s identity by consolidating data from all sources into one central location. This can include information such as name, address, email, phone number, date of birth and more.

Security and Fraud Prevention

Creating a single customer view (SCV) is an essential step for businesses that want to improve their security and prevent fraud. An SCV allows companies to consolidate all customer data into one location, so they can easily identify patterns of behaviour and anomalies. This helps reduce the risk of fraudulent activity since suspicious transactions or behaviours can be detected quickly.

Additionally, an SCV provides a secure storage location for sensitive customer information. By having all customer data in one place, organisations can more effectively manage access permissions and reduce the risk of unauthorized access. This is especially critical given the increasing number of data breaches occurring across industries.

Moreover, creating an SCV enables businesses to implement robust authentication measures such as multi-factor authentication (MFA). MFA provides an extra layer of protection against unauthorized logins by requiring customers to provide additional verification beyond a password.

Compliance with AML Regulations

Creating a single customer view can be incredibly beneficial for businesses, particularly when it comes to compliance with AML (Anti-Money Laundering) regulations. By creating a complete profile of each customer, businesses can more easily identify suspicious activity and monitor transactions that may seem out of place. This not only helps businesses stay in compliance with AML regulations but also protects them from potential financial losses.

Data Security Considerations

As businesses continue to collect and use customer data, data security has become a crucial consideration. One of the most important aspects of data security is creating and maintaining a single customer view (SCV) that integrates all available customer data into one centralized location. While SCVs can be incredibly valuable tools for businesses, they also come with unique data security considerations.

One of the primary considerations for SCV data security is ensuring that customer data is kept safe from unauthorized access. This means implementing strong authentication measures, such as two-factor authentication or biometric verification, to ensure that only authorized personnel have access to sensitive information. Additionally, it’s important to monitor who has access to this information and limit permissions accordingly.

Another key consideration when it comes to SCV data security is protecting against potential breaches or cyber-attacks.

Identifying Fraud Using SCV

Identifying fraud has become a top priority for most businesses in recent times. With the rise of digital transactions and the increasing amount of data breaches, it has become essential to have a robust system in place that can identify fraudulent activities quickly. One such system that is gaining popularity among businesses is using a single customer view to identify fraud.

By having this consolidated view of a customer’s data and activity, businesses can easily identify any customer data discrepancies or suspicious activity that may indicate fraudulent behaviour.

Using a single customer view to identify fraud provides several benefits for businesses.

First, it allows them to detect fraudulent activities faster than traditional methods since they have access to complete customer information in one place.

Second, it helps businesses create a more positive experience for customers by eliminating the need to have them repeat information from one department to another.

 Finally, businesses can reduce the amount of time spent on resolving customer-related issues by having a single view of customer activity.


In conclusion, implementing a SCV for customer identity verification can be beneficial to businesses. By using this technology, businesses can gain greater insight into customer identity and onboard new customers quickly and securely. Furthermore, SCV provides an extra layer of security which prevents potential fraud or data theft. This technology also helps ensure that customer data is kept safe and secure.

The hiring process is an extensive process that involves more than just resumes and interviews. Employment screening checks are one of the primary tools used to determine if a prospective candidate is a good fit for the position. It provides employers with information about an individual’s background, qualifications, and character to ensure that they are suitable for the job. This article will explain what an employment screening check is, how it works, and why it’s important for employers.

What is an Employment Screening Check?

An employment screening check, also known as background checking or pre-employment screening, is a process used to verify the credentials, identity and integrity of a person who has applied for a job. This includes verifying their work history, personal identity information, court records, and professional conduct. It’s important for employers to carry out these screenings when hiring new staff as it can help them make informed decisions about who they bring into their organisation.

What are the Benefits of Pre-Employment Screening?

Pre-employment screening offers many benefits to employers and job seekers alike. For employers, pre-employment screenings provide peace of mind that the prospective employee is physically capable for the job role, trustworthy and meets all the required criteria for the position. Pre-employment screening also helps employers avoid hiring candidates who may be unsuitable for the position or pose a risk to the company. For job seekers, pre-employment screening helps to ensure that they are competitively qualified and suited to the job they are applying for. It also allows them to demonstrate their qualifications and experience in a reliable and accurate manner.

Benefit 1: Reduced Risk of Hiring Bad Candidates

Hiring the wrong candidate can be a costly mistake for any organisation. Pre-employment screening checks are essential to protecting an organisation from the risks of bad hiring decisions. An effective employment screening process ensures that employers have accurate and up-to-date information on potential new hires and can make informed hiring decisions with confidence.

Employment screening checks include background investigations, reference checking, identity verifications, and other relevant measures that provide employers with insight into a person’s past experiences, qualifications, and personal character traits. A comprehensive pre-employment screening process is designed to identify any risk factors that might otherwise go undetected during the regular interview process. By ensuring all candidates meet high standards before being hired, organisations can reduce the risk of making a bad hire.

Benefit 2: Improved Workplace Safety

The need for improved workplace safety is an issue that has been gaining traction in recent years. Companies are increasingly looking to pre-employment screening as a way to protect their employees and customers alike. Background checks, and other security measures can help ensure that only qualified and trustworthy individuals are hired onto your team.

Benefit 3: Increased Profits

Businesses in today’s competitive market are always looking for ways to increase their profits. Pre-employment screening is one of the most effective methods for improving workplace safety as it ensures that only qualified, reliable individuals are hired. It also reduces the potential for liability issues and helps protect companies from fraudulent activities by potential employees.

Pre-employment screening includes background checks, reference checks, and more. These measures help employers confirm a candidate’s identity and qualifications, assess their job skills, determine if they have any prior court records or other red flags that could pose a risk to the work environment.

Benefit 4: Compliance with Regulations

Compliance with regulations is essential for businesses to protect their assets and operations. Pre-employment screening is one of the most important measures a business can take to ensure compliance with applicable regulations. 

By conducting pre-employment screening, businesses have access to information about an applicant’s criminal record, education credentials, past employers, and other relevant information. This allows employers to make informed hiring decisions that are in line with state and federal regulations. Furthermore, it reduces the risk of hiring someone who may be unqualified or pose a threat to the organisation due to their background. 

In addition to identifying potential risks posed by new hires, pre-employment screening also helps employers keep up with ever-changing laws surrounding employment eligibility and job qualifications.

Benefit 5: Enhanced Company Reputation

Having a positive company reputation is essential for any business to survive and thrive in the modern world. Pre-employment screening is an invaluable tool that can help to ensure that your company maintains a good reputation. It provides employers with valuable insight into potential new hires’ backgrounds, skills, qualifications, and experience; all of which are important factors when it comes to enhancing company reputation.

Pre-employment screening helps you to build trust among customers and employees by hiring the right people who will work hard and make appropriate decisions. This enhances your business’s public image as well as its customer service culture. Additionally, pre-employment screening allows employers to identify any issues or discrepancies in candidate resumes such as gaps in employment or inaccuracies regarding their qualifications or experience.

Types of Checks Included in an Employment Screening Check

When it comes to pre-employment screening, there are a variety of checks that employers may require. These include personal identity information checks, court records checks, and employment verification. Personal identity checks involve verifying the candidate’s name, date of birth, address and other identifying information. Court records checks help employers to determine whether the candidate has any previous or current court activity. Employment verification requires employers to contact previous employers to verify the candidate’s past work experience. By implementing these types of checks in the pre-employment screening process, employers can gain a better understanding of a candidate’s background and make more informed hiring decisions.

Personal Identity Information Checks

As part of an employment screening check, employers may also look into your personal identity information to ensure it’s accurate. By verifying this information, employers can further protect themselves from any potential fraud. Pre-employment screenings are an important tool for employers to use when hiring new staff, as they help to provide peace of mind when it comes to making sure the right person is hired for the job.

Court Records Checks

Court records checks are an essential part of any employment screening check. This type of check verifies that the potential employee has no prior court listing or charges that could affect their employment. It is important to note that employers are not allowed to discriminate against a candidate based on their criminal record, but they can take into consideration whether the applicant’s criminal record is relevant to the job in question. An employer may also consider the amount of time since an offence was committed and the nature of the offence itself. Employers must adhere to legal requirements when conducting these checks and must provide the applicant with a copy of their results where requested.

Employment Verification

Employment Verification is an important part of pre-employment screening checks. This process ensures that the candidate has the skills and experience required for the job. During this process, employers will contact previous employers who can provide feedback about the candidate’s performance, any disciplinary action taken, and their overall job experience. This can help employers make an informed decision about hiring a candidate. Additionally, it helps to ensure that the information provided by the candidate on their resume or application is accurate.

Why Employers Do Pre-Employment Screenings

Pre-employment screening is an important part of any hiring process. Employers have a responsibility to ensure that they are bringing on the right people for their team. Pre-employment screenings help employers do just that by verifying information, checking court records, and confirming employment history. This way, employers can be sure they are making the best hire possible. By conducting a thorough pre-employment screening, employers can also protect their business from potential legal issues that could arise from hiring an unsuitable employee.

Assess Skills and Qualifications

Employers are seeking the best possible candidate to fill each job vacancy, and one of the most important steps in pre-employment screening is assessing skills and qualifications. This process can be time consuming and costly but it is essential for successful recruitment.

Skill assessment helps employers determine which applicants have the abilities and knowledge necessary to perform effectively in a particular job role. Qualification assessment ensures that candidates have obtained any required credentials or certifications needed to complete certain tasks.

An effective way to assess skills and qualifications is by using an automated testing platform such as a psychometric test, aptitude test or personality questionnaire. These tools enable employers to quickly determine an applicant’s cognitive ability, problem solving capacity, attitude towards work, communication style and other traits that are important for the job role.

Ensure Job Fit

Ensuring that a potential employee is the right fit for your company can be an overwhelming task, especially without the proper pre-employment screening. Employers must develop strategies to ensure job fit and better understand the nuances of their workplace. 

Pre-employment screening is an essential tool for employers in assessing if a job candidate will be suitable for their organisation. These screenings should focus on the values, skills, and behaviours that are needed for success in whatever role you are hiring for.

It also helps employers save time and resources by excluding unsuitable candidates from further consideration during their recruitment process. Additionally, it provides employers with insights into how well a particular candidate might perform in different scenarios or areas of expertise within your business. 

By creating comprehensive pre-employment screenings, organisations can ensure job fit and fill positions with qualified individuals who have strong work ethics and dedication to service excellence.

Confirm an Identity

Confirming an applicants identity is a key component of pre-employment screening and can be the difference between securing a reliable employee or dealing with costly hiring mistakes. When seeking out potential new hires, employers must ensure that the applicant’s personal information matches up to their background check. This means verifying their name, birthdate, and other relevant information through an appropriate source.

One way to confirm an identity during pre-employment screening is to conduct an online search using an automated system such as IDFEX Identity Verification & Authentication Platform which can quickly check credentials against public records and databases. By cross-referencing multiple sources employers can be sure that they are getting accurate information on applicants before making any offers of employment.

Verify Background Information

Background information verification is an essential part of the pre-employment screening process. Whether you are a small business or a large corporation, verifying background information is crucial to ensuring that your organisation retains the most qualified and trustworthy employees. By conducting this type of check, businesses can ensure their safety and protect their reputation.

Verifying background information helps employers make informed decisions about potential candidates by providing accurate and up-to-date information regarding their past employment history, education, court records and more. Employers should also consider checking references; this provides them with further insight into the individual’s character and qualifications. By taking these steps during the pre-employment screening process, employers can be sure they hire only individuals who are best suited for the positions they fill.


What Can Employers Not Check in a Pre-Employment Screening?

It’s important to understand what employers are and are not allowed to check in a pre-employment screening. Generally, employers are not allowed to obtain information that is considered an invasion of privacy, such as credit history and medical records. In addition, employers are not allowed to request or obtain information that is considered discriminatory, such as religion, political affiliation, race or ethnicity. Furthermore, employers may not obtain the same level of information from background checks as they can in other jurisdictions. When it comes to pre-employment screening, employers need to be mindful of both the intrusion into the potential employee’s life and the legal implications of obtaining certain types of information.


In conclusion, pre-employment screening checks are an important part of the hiring process. They can provide employers with valuable insights into a candidate’s background and can help them to make more informed decisions about who they hire. Employers should ensure they understand the types of checks included in an employment screening check, research company policies on background checks, and be prepared to answer questions honestly and accurately. Finally, employers should be aware of what they cannot check in a pre-employment screening.

Global Data recently launched an API tool known by many as IDFEX. This new solution transforms the way your company will use Australian Consumer Data.

Whether you use consumer data to detect fraudulent online applications, know your customer (KYC) needs, locating persons of interest across Australia, validate and verify your CRM customers, datawashing and appending new information on consumers or for Sales and Marketing to a targeted segmented audience, IDFEX can do any and all of them, completely automated and without the need to utilize staff involvement, saving you thousands and thousands of dollars and in some cases millions of dollars per year.

If your company uses and relies on high quality consumer data across Australia, you would certainly be interested in reviewing IDFEX and its automated capabilities. Below is an example of a simple IDFEX automated benefit we recently implemented for one of our clients;

Global Data client X was searching for approximately 180,000 persons per month for their business model. It required approximately 6,000 individual searches per day by approximately 150 staff to execute and hit their targets. The subscription to the online platform spend was $6,000.00 per month and the staff cost on the employees per month was approximately $650,0000 to perform the workflow load. ……… IDFEX, once implemented, performed the 180,000 searches within 24 hours, not 30 days, required no staff intervention for the tracing or searching and only required a live API that is costing this particular client $15,000 per month. The 150 staff have been redirected to another useful workflow team that require assistance being the inbound / outbound call centre team to recover the debts.

Major organisations taking advantage of these automation tools such as Tier 1 Mercantile Credit Collection organisations, Financial Institutions and NFP Charities are quickly discovering massive business workflow outputs, creating unprecedented revenue growth and enormous reductions in staff labor costs.

This simple example above has been implemented for many where they desire to move their organization into the new age of automation and where your business is in dealing with Australian Consumers.

Feel free to give us a call on 03 9948 4089 for a candid chat or demonstration.