In the digital age, we at Global Data understand that businesses are constantly seeking innovative ways to gain a competitive edge. One such way is through the use of alternative data sources. As a leading provider of consumer data in Australia, we offer a comprehensive and holistic view of consumers across the country. This article explores how you can leverage Global Data, and specifically our Caspar platform, to reinforce your data strategies, drive informed decision-making and create business growth.

A Wealth of Consumer Data

What are we known for? We are known for our extensive array of consumer data touch points, ranging from basic personal information to more specific details such as real estate sale and rental data, court judgements, consumer insights, contact channels, demographics, KYC fraud indicators and social media profiles. This wealth of data allows businesses to gain a deeper understanding of their customers, fuelling informed decisions and strategies. We are at the forefront of Synthetic Fraud Prevention efforts throughout Australia.

What is Alternative Data?

Alternative data refers to data obtained from non-traditional sources, such as, but not limited to the following;

  1. Social Media Data: Information from social media platforms like Twitter, Facebook, Instagram, etc. This can include user posts, likes, shares, and other interactions, or simply profile authenticity.
  2. Satellite Data: Images and other data from satellites can provide information on a wide range of topics, from weather patterns to traffic levels.
  3. Transactional Data: Information about transactions, often gathered from e-commerce sites, credit card processors, etc.
  4. Geolocation Data: Information about the physical location of devices or users, often gathered from smartphones or other GPS-enabled devices.
  5. Publicly Available Databases: There are many databases available to the public that can provide valuable data, from patent databases to databases of consumer research.

When analysed together, they can provide insights that traditional data sources may not offer. By integrating our alternative data into your strategies, you can uncover hidden patterns, detect market trends, and gain a competitive edge. With access to almost 1 billion consumer records, both current and historical, our Caspar platform offers the most comprehensive coverage of Australian consumers in the market. It allows businesses to refine their searching capabilities and find the information they need quickly and easily. Whether you need to locate someone, conduct a background check, or assess the risk associated with a particular individual or business, Caspar is the perfect solution.

Reinforcing Your Data Strategy

Ingesting alternative data sources into your data strategy can provide a more comprehensive understanding of your target market, enhance risk assessment, improve customer segmentation, and drive personalised marketing campaigns. With Caspar, our alternative data sources will assist with;

  • Death Checks. Verification of a person’s death status.
  • Social Media details. Verification of a person’s Social Media presence.
  • Criminal & Civil Court Check. Ascertain active and past court activity for KYC, whether for background or employment screening.
  • Employment Details. Verification of past or current employment information.
  • Real Estate data on all current and historical occupants of specific addresses across Australia, including information dating back over 20 years.
  • Consumer Profiles on over 20+ Million consumers across Australia, updated daily.

Powering Your Business with Global Data’s API

Our API has been instrumental in driving business transformation across various industries. By providing seamless access to our extensive Australian Consumer Data Universe, our API has enabled businesses to automate their data processes, improve efficiency, and gain access to new data sources. For example, our charity clients are able to streamline their marketing data efforts and mail-house processes, by saving significant time and resources on dealing with out-dated data. They enrich their in-house data files through our enhance record API feature and keep their donor lists active.

Recoveries and Collection Agencies find that our API solutions are instrumental in streamlining activity on their debtor files, skiptracing workflows and improves the overall efficiency of their operations.

Our API has also been significant support for Identity Verification companies across the globe. These clients use our data for their Software as a Service (SaaS) and API platforms, enabling them to expand their operations into Australia. The API’s comprehensive data sources and wide range of query options make it a valuable asset for companies, providing them with a wealth of data points to verify consumers across Australia.

Benefiting Various Industries

Our services are beneficial to a wide range of industries. Banks and financial institutions continually leverage our data to understand their clients better, aiding decisions about lending, investing, and risk management. Insurers use our data for pattern identification, risk evaluation, and personalised product development. Identity service providers use our accurate, up-to-date data for efficient identity checks. Fintech’s can gain real-time consumer behaviour insights for better risk assessment, fraud detection, and data-driven decision-making. For more specific industry applications, you can explore Industries we assist on our website.

The Global Data Advantage

Choosing Global Data as an alternative data source offers several key advantages. We provide a comprehensive and holistic view of consumers, offering insights that traditional data sources may not provide. Moreover, our commitment to data accuracy, quality, and volume aggregation, ensures that businesses have access to reliable and up-to-date information.

For more information on how to implement a Single Customer View (SCV) for customer identity verification, you can read our article Implementing A SCV for Customer Identity Verification on our website, which shows how our data can assist in further KYC depth.


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